AmeriSign & Graphics, a full-service sign, design, digital imaging, and offset printing company, announced that it has changed its name to Brilliant DPI.
With a retail location in Glendale at 6657 N. Sidney Place, Brilliant DPI specializes in serving businesses with structural and monument signage, POP displays, stationary, die-cut graphics, catalogs, vehicle graphics, posters, and banners. Design services include logos, product catalogs, labels, and marketing materials.
When discussing the name change, company president Chris Sherman said, “We had a few reasons for the change. One, the old name gave us a ‘franchise’ feel, and that is definitely not who we are. People compared us to national sign franchises or quick printers, and we are so much more than that.”
Sherman believed the old name limited the company and didn't allow it to reach its full potential. “With the old name, our perception was that people didn't take us seriously enough to handle high end design or sign jobs. In addition, pretty much everyone butchered the old company name.”
“We believe there are no limits to what our company can do and become. With the new brand, we have become more brilliant.”
For more information, call 414-228-0833 or visit www.brilliantdpi.com.
Your link to the biggest stories in the suburbs delivered Thursday mornings.
Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter Get the Newsletter!
- Librarian Recounts Adventures in Rwanda, Sept. 25 at UWM
- Athleta Store at Bayshore Town Center Offering Free Classes
- Husband and Wife Team Leverage Decades of Business Experience With Transworld Business Advisors of Milwaukee
- See How Fudge Is Made
- New Integrative Bodywork Practice Launches in Shorewood
- Historic 3D Maps/Models: The AGS Library’s 1893 Palestine Relief Model
- MCW researcher receives 2015 Distinguished Researcher award
- Froedtert & MCW Ranks Among Top 10 US Academic Medical Centers
- Dr. Kiran K. Turaga named Sharon K. Wadina Endowed Professor in Sarcoma Research
- Seniors Oktoberfest Lunch